Luxury Dessert web and responsive site. To appeal to a broad range of ages, genders, and interests, as well as to stand out among its competitors and appeal to a wider audience, this website will have a very minimalistic yet vibrant and inviting design.
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ROLEUI design/ UX Research/ Branding
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TEAMOmar Bousquet
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CLIENTLA Dept. of Health
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TIMEAugust 2023 November 2023
Project Overview
The Problem
In today’s oversaturated market, there are way too many websites that are way too busy, inefficient navigation systems for browsing products, and a challenging checkout process.
The reserch
To better understand the target user and their needs, I conducted user interviews, which I then converted into empathy maps. I found that many target users view online shopping as a fun and relaxing activity when they need a break from the stresses of everyday life. However, many shopping websites are difficult to navigate and overwhelming, resulting in frustration among many users. Consequently, a normally enjoyable experience became challenging for them, defeating the purpose of purchasing.
The Goal
Design the Lux-Treat website to be user friendly, fun and welcoming by providing a clear navi-gation of the site and providing a quick and easy way to complete the check-out process.
Step 2
A targeted audience was chosen based on demographics and criteria that made them the ideal people to gain insight into the topic. Competitive audits were conducted in order to acquire a better understanding of what similar businesses were doing and what strategies they were using. This gave me an idea of what works and what doesn’t in the current market, which allowed me to optimize my research.
UNDERSTANDING THE USER
Problem Statement
In order to make shopping easy and fun for Luisa, she needs a website navigation and search filter that are easy and intuitive because she is a very busy mom who needs to get her shopping done on the go.
Competitive Audit
As a result of understanding Luisa's pain points, I was able to tailor my design to meet her specific requirements
User Journey Map
Mapping Luisa’s user journey revealed how helpful it would be for users to have access to a dedicated Luxtreat app.
Ideation
Next, I sketched out paper wireframes for each screen in my app, keeping the user pain points about navigation, browsing, and checkout flow in mind.
The home screen paper wireframe variations to the right focus on optimizing the browsing experience for users.
Moving from paper to digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience.
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Prioritizing useful button locations and visual element placement on the home page was a key part of my strategy.
LO-FI PROTOTYPE
To create a low-fidelity prototype, I connected all of the screens involved in the primary user flow of adding an item to the cart and checking out.
At this point, I had received feedback on my designs from members of my team about things like placement of buttons and page organization. I made sure to listen to their feedback, and I implemented several suggestions in places that addressed user pain points.
MOCKUPS
Bakery website
Responsive site
THE
DESIGN